Packages
What we actually deliver
AI creative engineering is abstract until you see what ships. Each package encodes one part of your marketing as a skill or workflow in the AI platform you already use, with the conventional deliverables alongside. Start with one. They share the same brand and audience foundation, so each one you add makes the others sharper.
Brand
Your positioning, messaging, voice, and visual rules, encoded once so every draft from anyone on the team starts on brand.
- Inside
- Positioning and strategy, messaging platform, voice and tone, naming, visual identity rules, approved proof points.
- Delivered as
- A brand skill in Claude or your AI platform, plus the brand book.
Audience
Your customers, segments, and buying journeys, connected to your CRM, so every brief knows exactly who it is for.
- Inside
- Ideal customer profiles and segments, personas built from real data, journey stages and triggers, segment-level messaging, CRM and analytics integration.
- Delivered as
- An audience knowledge base your AI platform reads, kept in sync with your CRM.
Audience Panel
A standing panel of AI personas grounded in your customer research, win and loss notes, and CRM data. Test messages, offers, and concepts in hours, before you spend.
- Inside
- Persona set grounded in your data, testing protocols, readouts with the reasoning shown, quarterly refresh.
- Delivered as
- A panel your team queries in your AI platform. Directional by design: a complement to primary research, not a replacement.
Compliance Review
Your legal, brand, and regulatory requirements encoded into a pre-review step, so what reaches your reviewers is already clean.
- Inside
- Claims and substantiation rules, required disclosures, prohibited language, accessibility checks, review audit trail.
- Delivered as
- A review skill in your AI platform and a routing workflow for approvals.
Content Engine
Briefs to drafts to channel variants, in your voice and within your rules, with approvals built in.
- Inside
- Brief templates, drafting and variant generation, channel adaptations, approvals routing, customer story and video testimonial workflows.
- Delivered as
- A production system in your AI platform that your team runs every day.
Campaign Planning
From objective to plan to briefs: audiences, channels, calendar, budget, and measurement in one working plan that updates as results come in.
- Inside
- Campaign architecture, channel and budget plans, calendar, creative briefs, measurement plan.
- Delivered as
- A planning skill and templates in your AI platform.
Analytics & Reporting
Your analytics, CRM, and ad platforms connected, so performance comes back as a plain-language narrative instead of a dashboard someone has to interpret.
- Inside
- Data connections, weekly performance narratives, anomaly flags, board-ready reports, plain-language questions over your own data.
- Delivered as
- A reporting workflow in your AI platform, connected to your data.
Lead Routing & Follow-up
Every inbound lead scored, routed, and answered in your voice within minutes, with your CRM as the source of truth.
- Inside
- Scoring rules, routing logic, personalized follow-up sequences, sales handoff, CRM hygiene.
- Delivered as
- A CRM-connected workflow your team monitors rather than operates by hand.
Sales Enablement
The pitch narrative, decks, one-pagers, and objection handling your sales team actually uses, generated from your brand and audience packages and kept current.
- Inside
- Narrative and talk tracks, deck and one-pager templates, objection handling, competitive positioning, update cadence.
- Delivered as
- An enablement skill in your AI platform, plus the conventional assets.
AI Search Visibility
Make your brand citable by the AI models buyers ask first, and keep what they say about you accurate.
- Inside
- Structured brand knowledge, machine-readable content and schema, monitoring of how models describe you, correction workflow.
- Delivered as
- A brand knowledge graph, published content, and a monthly visibility report.
Retent for Marketing Teams
Spend the week on judgment, not on moving work between tools
See how it worksExample figures to show the idea, not results from a study.
- DiscoverCompleted. Workflows mapped
- UnbundleCompleted. 14 steps, 6 handoffs
- RebuildCompleted. Shipped in your AI platform
- OperateIn progress. Tuning weekly
Retent for Marketing Leaders
Run marketing on one AI layer instead of a chain of people and tools
Start with a sprintSpecialization
Specialization, rebuilt for the AI era
In the past, specialization was the most valuable thing a marketing partner could offer. Years in one industry, one channel, or one discipline meant knowing the buyers, the vocabulary, the rules, and the rhythm of the work.
In the AI era, that specialization becomes a super intelligence layer. The knowledge is encoded into the system itself, so every workflow we build speaks your market's language, respects its constraints, and knows its audiences from the first draft. It gets sharper with every project.
Our approach
AI-accelerated, human-directed
Retent is an AI-first firm. We apply that model deliberately: to the work where AI creates real leverage, and not to the work where it does not. It is also the basis for how we price.
Where AI accelerates
Weeks of analyst and production time, compressed substantially
- Competitive and category scanning
- Audience research synthesis
- Naming candidates generated and screened
- First-draft messaging variants
- Asset production at volume
Volume is cheap now. Judgment is not.
Where humans decide
Which of forty options is the right one, and why
- Positioning strategy
- Selecting and refining naming and identity directions
- All aesthetic judgment
- The final form of anything that carries your name into market
That judgment is not delegated.
We've listened to CEOs everywhere
“AI was supposed to deliver more for less.”
Finally, a solution that does it.
The old model
Pay for their AI efficiencies
- Six figure statements of work before a line of code is written
- No transparency into who did what, or how long it took
- Months of discovery and requirements before anything ships
- Layers of project managers and analysts billed to your account
- In house builds that stall when the one engineer who understands marketing moves on
- AI efficiency kept as margin instead of passed to you
The Retent model
Keep your AI efficiencies
- Flexible options. Hourly, project, or retainer, whichever fits your business
- Full transparency. Every hour and every deliverable visible to you
- Small senior team. No layers billed to your account
- The efficiency of AI shows up on your invoice, not in our margin
Our point of view
News & Content
Where marketing is going and what we are building.
October 9, 2026
Creative Engineering: A Manifesto for the AI Era
Software separated the marketer from the engineer. AI closes the gap, and the person who closes it is a creative engineer.
Read the articleNovember 1, 2026
Where Systems Thinking Meets Creativity
Once you have the tagline and the logo, the next job is systemizing them in AI: one knowledge graph that keeps every touchpoint on brand and makes the brand citable by the models everyone asks first.
Read the articleNovember 9, 2026
The Great Rebundling
Decades of bespoke workflows cannot be unwound by a model from the outside. Someone has to go in and rebuild them, one organization at a time.
Read the articleAbout Retent
Creative engineers who build the software your marketing runs on
Our DNA is made of creative engineers: career marketers who have spent decades inside marketing organizations, and who now build with AI every day. We do not just understand your workflows. We know how to rebuild them as software so your team moves faster.
Retent pairs creative judgment with engineering discipline. We go inside your organization, find the work that actually happens, and ship it back as a system in the AI platform you already use.
John Assalian
Chief Executive Officer
John is a career marketer and twice exited founder who has spent more than two decades helping companies rise to new heights through the power of creative marketing. He co-founded Viewstream, grew it into Kadiko, and sold the business to Supreme Group. Across those roles he has seen firsthand how few organizations have a clear AI Optimization (AIO) strategy for the shift under way, and how much of the work ahead calls for creative engineers who can operate, orchestrate, and automate end to end. He founded Retent to close that gap and build the creative marketing software layer.
Connect on LinkedIn1
Operating layer for all your marketing work
4
Steps: discover, unbundle, rebuild, operate
25
Years of experience
0
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